Create innovative strategies. Reach new customers. Push industry boundaries


The UCSI Blue Ocean Strategy Consulting has a successful track record of helping companies, from various industries, tackle their strategic challenges. And we have been doing it for years.


#BETHEBOS campaign – Strategy & Goals


Our goal is to create a platform for true “Blue Ocean” believers by creating an innovative, fun and engaging platform that able them to shares the latest update, experiences, and constructive opinion about blue ocean strategy.

“Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean and a break from the competition “

Professor W, Chan Kim
Co-author of the worldwide bestselling “ Blue Ocean Strategy” Book
Plenary Speaker at the Global Entrepreneurship Summit 2013

 BOS stands for Blue Ocean Strategist and refers to people who experience the Blue Ocean Strategy regardless by only attending the training, reading the book, or maybe applying Blue Ocean in their work and life. This blog is dedicated for people who are seeking value innovation, to share their experiences and exchanging insights with others. Think Different, you don’t have to be an expert to BE THE BOS.


Who are we?

As a certified member of the global Blue Ocean Strategy Community of Practice, the UCSI Blue Ocean Strategy Consulting is at the forefront of helping companies to re-strategise and create their own uncontested market space. Our systematic and practical methodology creates demand through simultaneous pursuit of differentiation and low costs.

We deliver the best strategies and solutions for your company.

UCSI Blue Ocean Strategy Consulting is focusing in the following countries:

Australia, China, India, Indonesia, Malaysia, Middle East, Singapore, and the United States.



Where are we?

Q Sentral, Suite 28-13
Jalan Stesen Sentral, KL Sentral, 50470 Kuala Lumpur, Malaysia.
Tel: +603 9212 4044
Contact Us


Check us out on social media:

Facebook :

Twitter: @UCSIConsulting

Linkedin: UCSI Blue Ocean Strategy Consulting

Blog: #Bethebos