Like many people, I recently took a pledge to be vegetarian during the month of lent. It is indeed an interesting time for me, as I have to be innovative in finding recipes and places to eat. But thank God, there are interesting vegetarian restaurants and I would like to call them innovative restaurants. The product range that is offered was truly amazing and I can tell that there was a lot of thought that was put into it. The experience is tantalising to the taste buds. Anyone would be tempted by the range of innovative products in the wide array of menu offered whether you are a born vegetarian or not. This made me wonder, what inspires innovation? What spurs an innovative mindset to create commercially viable products, services and solutions?