Blue Ocean Strategy, by Renee Mauborgne and W. Chan Kim (Harvard Business School Press, 2005), conceived of a new way for companies to drive profitable growth: by creating uncontested market spaces (blue oceans) where the competition is irrelevant, instead of fighting it out in overcrowded, commoditized industries (red oceans). Read More
Understanding the Buyer’s Experience in Blue Ocean Strategy gives insights into the pain points of customers and systematically explores the innovative solutions beyond industry boundaries.
In the previous episode, we highlighted how poor waste management in the rural areas of Indonesia was instrumental in people getting exposed to certain diseases. Besides, affordability of basic healthcare services for these people was an issue and affecting daily lives.
In this article, we will discuss how Garbage Clinical Insurance is trying to narrow this gap by offering basic healthcare services in the rural areas at the lowest cost and improving the well-being of society at the same time. Read More
Did you know that Asian countries faced a significant challenge in waste management industry? In fact, about 60% of marine polluters come from Asian countries, which Indonesia is the 2nd largest contributors of plastic pollution in the oceans. An estimated 175,000 tons of waste every day, which is suffice to fill up thousands football fields and cover the entire capital city of Indonesia.
Blue Ocean Strategy helps organizations (managers) to think out of the box and make use of underutilized and undervalued resources to create a greater impact to organizations and communities. It also enables companies to make smart trade-off decisions given the limited resources. In this article, we will discuss how an entrepreneur defined gaps from 2 different industries and identified value to assist unserved and underserved group of people with Blue Ocean Strategy. Read More
During Nooyi’s tenure, PepsiCo’s total revenue annual growth rate has been 6.7% while net income growth rate showed minimal changes. However, apparently poor financial results can be explained considering the strong shift to healthier products perpetuated by Nooyi. Nowadays, only 25% of PepsiCo’s revenues derive from soda drinks and healthy products can represent the basis for a sustainable growth in the future. Moreover, Nooyi focused on her people, aligning them through a new vision. She realised relevant acquisitions and boosted on design. Read More
In this new series of case study, we will enlighten you with a comparison between the two giants of soft drinks, The Coca-Cola Company and PepsiCo. Their respective CEOs, Muhtar Kent and Indra Nooyi, will be X-rayed through the BOL tools within an innovative action based approach that focuses on their acts and activities. Read More